Bits and Pieces

A few of our greatest hits.

Dove

A global print campaign encouraging women to stop looking at their reflections so critically and instead recognise the beauty gazing back at them.

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Nesquik Fresh

Nesquik Fresh was a new product from an, erm, not-so-cool brand. We developed a European print campaign that demonstrated the benefit of the product but also refreshed the brand, giving it a more modern, fresh look that kids wouldn’t hate. All on a teeny tiny budget.

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Beyond Kokoda

This two-part documentary series tells the story of the World War II battle between Australia and Japan for control of Papua New Guinea’s Kokoda track from the perspective of the men who fought it.

Over the course of 4 years a series of highly intimate interviews were undertaken of Australian and Japanese veterans, with many of these men telling their stories for the first time. Their recollections drove the narrative and archival footage from the Australian War Museum and re-enactments filmed in northern New South Wales were used to support their stories.

The series aired on the History Channel and was nominated for best documentary series at both the TV Week Logies and the Australian Film Institute Awards, which are the Australian versions of the Emmys and BAFTAs. It won a few awards at the ASTRAs, Australia’s Pay TV industry awards, but that was kind of rigged in our favour.

WeightWatchers

WeightWatchers Foods wanted a big press and outdoor campaign that would add food values to a brand perceived as being scientific, medical and tasteless. We created a series of delicious-looking ads with the help of top food photographer Jess Koppel, using only real WeightWatchers products. Here are 3 of our favourites.

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Melanoma Institute

A campaign to raise awareness of the fact that Melanoma can strike anyone of any age, anywhere, and at anytime. We were asked to bring to life the stories of some of the charity’s ambassadors, including iconic Rugby League immortal Johnny Raper.

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